LionLink - Adventure Smartwatch
Designing a smartwatch brand for men who move between work and adventure.
Category
Tech & Tools
Role
Brand & UX Case Study
Lion
Built for the man who refuses to choose between rugged capability and refined taste. A smartwatch brand engineered for two worlds.
See the Work
CATEGORY
Brand Identity · UI/UX Design
Audience
Men 25–50, Professional & Outdoor
Platform
Mobile & Desktop
Scope
End-to-end product design
Overview
LionLink is a smartwatch brand created for men who balance professional careers with active outdoor lifestyles. Through market exploration, I identified a gap between productivity-focused smartwatches and rugged outdoor devices. LionLink explores a product experience designed for men who move between both worlds.
The project was shaped around four core objectives — each balancing visual craft with strategic intent.
01
Create a smartwatch brand that feels equally at home in the office and outdoors.
02
Balance premium aesthetics with practical functionality.
03
Design an e-commerce experience that supports both lifestyle and technology.
04
Build a cohesive experience across mobile and desktop.
01
Existing brands emphasized productivity or rugged durability — rarely both.
02
Marketing targeted athletes, fitness users, or extreme adventurers.
03
An opportunity existed to speak to men valuing technology, design, and outdoors equally.
04
Conversations with the target audience validated direction and shaped aesthetic choices.
Aesthetics & visual language
Functionality expectations
Brand perception & positioning
Purchasing motivations
A structured, research-led process that built from audience understanding through to a fully realized brand and digital experience.
Audience and market exploration
Moodboards and visual inspiration
Wireframes and user flows
Mobile and desktop interfaces
Interactive prototypes
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2
3
4
5
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7
10 screens designed across the full shopping journey — from discovery to confirmation.
Shopping Cart
Subtotal
$ 1,542
Taxes (%)
$ 0.00
Shipping
$ 40
Total
$ 1,582
Go To Checkout
Regular Fit Slogan
Size L
$ 1,397
1
Magnetic Charger
Size M
$ 145
1
Cart
Order summary with line items
Subtotal, taxes, and shipping shown clearly
Single prominent action: proceed to checkout
Purchase
Cardholder Name
Card Number
0124
Expiry Date
06/2030
CVV / CVC
Save this card for future payments
Checkout
Payment Method
Pay
Lion
ink
Checkout
Multiple payment methods supported
Card detail form with clear field labelling
Orange 'Purchase' CTA at base of form
Congratulations!
Your order is on it’s way.
Track Order
Lion
ink
Confirmation
Immediate positive reinforcement
Frosted glass panel over delivery imagery
Progress bar and order tracking access
Established before any screen was designed — a unified system of colour, type, and components that ensured coherence across every touchpoint.
LionLink demonstrates how audience-led research, brand positioning, and interface design can work together to create a coherent product experience — one where every design decision traces back to a clearly defined audience and a specific gap in the market.
The project also highlights the importance of designing beyond your own experience. Gathering direct feedback from the target audience shaped both the visual language and the brand voice in ways that assumptions alone could not have.
The result is a brand that feels equally credible in professional and outdoor environments — not because it avoids either context, but because it was built with both in mind from the start.
Brand Identity
UI Design
UX Design
E-Commerce
Marketing Positioning
Audience Research