Amazon Subscribe & Save Redesign

Redesigning Amazon's Subscribe & Save program to improve user retention and usability.

Category

UI/UX

UI/UX

Tech & Tools

Figma, Photoshop

Figma, Photoshop

Role

UI/UX Designer, Research

UI/UX Designer, Research

View Prototype

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Amazon Subscribe & Save dashboard redesign displayed on a smartphone mockup, showcasing mobile UI/UX design for subscription management.
Amazon Subscribe & Save dashboard redesign displayed on a smartphone mockup, showcasing mobile UI/UX design for subscription management.
Project overview outlining the context, challenge, and mission behind redesigning Amazon Subscribe & Save.
Project overview outlining the context, challenge, and mission behind redesigning Amazon Subscribe & Save.
Five-stage UX design process from discovery through evaluation.
Five-stage UX design process from discovery through evaluation.
Opportunity statement and stakeholder insights identifying improvements for the Subscribe & Save experience.
Opportunity statement and stakeholder insights identifying improvements for the Subscribe & Save experience.
User research results highlighting subscription habits, customer frustrations, and key findings.
User research results highlighting subscription habits, customer frustrations, and key findings.
User persona with goals, motivations, pain points, and feature priorities.
User persona with goals, motivations, pain points, and feature priorities.
Ideation process featuring design goals, current and proposed user flows, and dashboard analysis.
Ideation process featuring design goals, current and proposed user flows, and dashboard analysis.
Low-fidelity wireframes exploring layouts and navigation for the subscription dashboard.
Low-fidelity wireframes exploring layouts and navigation for the subscription dashboard.
Style guide and design system defining the colour palette, typography, icons, and reusable UI components for the Amazon Subscribe & Save dashboard redesign.
Style guide and design system defining the colour palette, typography, icons, and reusable UI components for the Amazon Subscribe & Save dashboard redesign.
Before-and-after redesign of the amazon interface with an introduction to new features.
Before-and-after redesign of the amazon interface with an introduction to new features.
Dashboard concepts showing delivery schedules, product information, and subscription management.
Dashboard concepts showing delivery schedules, product information, and subscription management.
Mobile screens showing bulk editing feature allowing multiple subscriptions to be updated from a single screen.
Mobile screens showing bulk editing feature allowing multiple subscriptions to be updated from a single screen.
mobile screens showing Confirmation screens and account management flow for updating recurring subscriptions.
mobile screens showing Confirmation screens and account management flow for updating recurring subscriptions.
Project learnings and key takeaways from the completed UX case study.
Project learnings and key takeaways from the completed UX case study.
Contact section with illustrated portrait, email address, and LinkedIn profile.
Contact section with illustrated portrait, email address, and LinkedIn profile.

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