Branding

Strong branding is a visual system that communicates personality, builds recognition, and creates lasting impressions. It's the feeling people remember long after the first interaction.

This work focuses on building cohesive visual identities through logos, packaging, typography, and supporting brand assets that create recognition and trust.

Role

Graphic Designer

Category

Social Media | Thumbnails | Flyers | Posters

Tech & Tools

Photoshop | Illustrator | Procreate | Canva

  • Custom illustrated lettering displayed on a notepad mockup.
  • Equestrian logo for Amarana Horse Farm applied to a business card with gold foil.
  • botanical logo on waterbottes
  • Hand-drawn toucan illustration applied to a tote bag showcasing illustrated merchandise.
  • Hand-drawn fruit illustration presented as a decorative pillow mockup showcasing surface pattern design.
  • Embroidered Authentic logo applied to a black hat.
  • Botanical logo applied to a promotional lanyard.
  • Kiwi logo printed on sweatpants apparel.
  • Illustrated surface pattern design applied to sneakers.
  • Landscape illustration displayed as framed wall art.
  • ound stickers featuring a hand-drawn seashell illustration.
  • Pacific calm logo on cosmetic bottle
  • Strawberry seamless pattern printed on a dress.
  • Three-dimensional black infinity logo on a white wall
  • Letter A illustration made up of leaves on a green background.
  • Kiwi logo on retail apparel tags.
the coffee guild logo

Brand Overview

A modern coffee brand inspired by

craftsmanship, quality, and community. The identity combines bold typography with simple, adaptable brand marks designed to work across packaging, merchandise, and digital touch points.

Expresso

#2A2522

#7F5334

Cacao

#D16A26

Sienna

#F4EFE8

Creme

#444444

Charcoal

Aa

Montserrat

Aa

Source Sans 3

Brand Overview

A modern coffee brand inspired by

craftsmanship, quality, and community.

The identity combines bold typography

with simple, adaptable brand marks

designed to work across packaging,

merchandise, and digital touch points.

Brand Overview

A modern coffee brand inspired by

craftsmanship, quality, and community.

The identity combines bold typography

with simple, adaptable brand marks

designed to work across packaging,

merchandise, and digital touch points.

Brand Overview

A modern coffee brand inspired by

craftsmanship, quality, and community.

The identity combines bold typography

with simple, adaptable brand marks

designed to work across packaging,

merchandise, and digital touch points.

Expresso

#2A2522

#7F5334

Cacao

#D16A26

Sienna

#F4EFE8

Creme

#444444

Charcoal

Aa

Montserrat

Aa

Source Sans 3

Brand Overview

A modern coffee brand inspired by

craftsmanship, quality, and community.

The identity combines bold typography

with simple, adaptable brand marks

designed to work across packaging,

merchandise, and digital touch points.

Expresso

#2A2522

#7F5334

Cacao

#D16A26

Sienna

#F4EFE8

Creme

#444444

Charcoal

Aa

Montserrat

Aa

Source Sans 3

Logo system for The Coffee Guild including primary, secondary, icon, and responsive logo variations.
Logo system for The Coffee Guild including primary, secondary, icon, and responsive logo variations.
Logo system for The Coffee Guild including primary, secondary, icon, and responsive logo variations.
Alternative logo concept for The Coffee Guild.
Alternative logo concept for The Coffee Guild.
Alternative logo concept for The Coffee Guild.
Single orange coffee mug with The Coffee Guild logo.
Single orange coffee mug with The Coffee Guild logo.
Single orange coffee mug with The Coffee Guild logo.
Ceramic coffee mugs sitting on bricks with The Coffee Guild logo.
Ceramic coffee mugs sitting on bricks with The Coffee Guild logo.
Reusable tote bag with The Coffee Guild artwork.
Reusable tote bag with The Coffee Guild artwork.
Coffee packaging design for The Coffee Guild.
Coffee packaging design for The Coffee Guild.